Launching a new network in today's competitive environment is difficult. It takes the right idea and proper funding. It takes structuring a deal that is financially sound, knowing whom you are selling to and how they negotiate. Two Blue Rhino will give you an in-depth, honest assessment of the viability of your programming venture and will put together the best plan for distribution of both analog and digital concepts. Two Blue Rhino can help you create a launch marketing plan, a compelling sales presentation for potential investors and MSO's, and develop sales collateral to target individual systems. Then they will hit the street to negotiate carriage deals that achieve optimal distribution and benefits for your company. The principals of Two Blue Rhino were part of the teams that launched WTBS, CNN and CNN Headline News, HSN and Food Network. They were instrumental in putting together the structure for distribution, marketing and sales collateral and negotiated carriage agreements that laid the groundwork for the success these networks enjoy today. Two Blue Rhino has been largely responsible for the distribution and maintenance of The WB Television Network's cable-only product - The WB 100+ Station Group - gaining optimal distribution for the Frognet in television markets ranked 100 to 210.