Two Blue Rhino brings a cross-industry understanding of both cable and broadcast to the clients they serve. These two diverse businesses often have opposite ideas and unique perspectives about the challenges they face. One could say they speak different languages. Two Blue Rhino can bridge the gap. With an in-depth understanding of both broadcast and cable gained from years working on both sides of the fence, Two Blue Rhino will act as a liaison between the local/regional cable operator/MSO and the broadcaster or network, to help with a range of issues dealing with distribution, retransmission consent negotiations, and synergistic marketing plans to achieve client goals, maximize benefits and foster long-term, valuable relationships.