Two Blue Rhino was instrumental in helping The WB build unique ‘cable-only’ stations in television markets 1 through 99 where The WB did not have a traditional broadcast Affiliate. With an in-depth understanding of these two diverse media businesses, Two Blue Rhino was a liaison between the local/regional cable operator and broadcaster or network, and managed all aspects of the formation of the cable-only broadcast station. They also helped local WB affiliates improve their cable channel position by working through all issues to forge a positive, productive and long-lasting partnership. Two Blue Rhino also worked with The WB to gain cable carriage in the Top 99 marketing where cable systems were outside the Grade B of the local broadcast affiliate. Two Blue Rhino was involved in the growth and success of The WB from it’s origination in 1998 through the 2005 WB/UPN merger to form The CW Television Network, and continues to serve The CW Television Network.